How Brandify Scaled a Cross-Border E-Commerce Brand from $0 to $750K in Revenue within a year.

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Summary

Brandify, a leading e-commerce marketing agency, specializes in data-driven strategies and full-funnel e-commerce marketing campaigns. We partnered with a cross-border e-commerce brand that primarily sold through wholesale channels, helping them establish their online presence and scale to over $750K in revenue within a year.

This case study details our step-by-step approach, including the marketing strategies and channels that contributed to this growth.

The Goal

The client, a Cross-Border E-Commerce brand, approached us intending to significantly increase their online sales. Our key objectives included:

  • Increasing Overall Revenue: Scaling the brand to seven figures in annual sales.
  • Expanding the Customer Base: Acquiring new customers while nurturing existing ones.
  • Optimizing Marketing Spend: Ensuring efficient budget allocation to maximize return on investment (ROI).

Operating in a highly competitive cross-border e-commerce space, we implemented a full-funnel, omnichannel marketing strategy with multiple customer touchpoints to drive growth.

The Strategy

A well-executed omnichannel marketing strategy seamlessly integrates multiple platforms to enhance the customer experience. Our approach focused on three core pillars:

  1. Performance Marketing
  2. Conversion Rate Optimization (CRO)
  3. Retention Marketing

Performance Marketing

Performance marketing was our primary method for acquiring new customers. We leveraged the following key advertising channels:

  • Meta Ads (Facebook & Instagram Ads)
  • Google Ads
  • LinkedIn Ads

By utilizing a diversified channel mix, we reduced reliance on a single platform and maintained consistent customer acquisition.

  • On Meta, we followed a creative-led strategy with continuous creative and product testing, given the client’s extensive product catalog.
  • On Google, we focused on Google Search, Shopping and Performance Max (PMax) campaigns to maximize visibility and conversions.

Performance Marketing Metrics

  • Cost Per Conversion: Maintained at $25-$30
  • Return on Ad Spend (ROAS): Maintained between 5x to 15x, adjusting for scaling periods
  • Cost Per Click (CPC): Maintained at $0.40-$0.70

Even at a five-figure monthly ad spend, we ensured our ROAS remained within the target range.

Conversion Rate Optimization (CRO)

To maximize the impact of our paid marketing efforts, we focused heavily on CRO. Improving conversion rates is one of the most efficient ways to boost ROAS and overall profitability.

Key E-Commerce Metrics

  • Conversion Rate: Typically between 2-4% for cross-border e-commerce brands
  • Average Order Value (AOV): Dependent on product pricing and cart value (higher AOV often correlates with lower conversion rates)

Our CRO Process

  1. Initial Analysis & Benchmarking
    • Used Google Analytics and Hotjar for user behavior analysis
    • Conducted heatmap analysis and session recordings
    • Established baseline KPIs for conversion rates and traffic sources
  2. Understanding the Audience
    • Collected customer feedback via surveys
    • Created detailed user personas based on demographics and behaviors
    • Mapped the user journey to identify drop-off points
  3. Identifying Conversion Roadblocks
    • Conducted usability testing and A/B testing for headlines, CTAs, and layouts
    • Performed a technical audit to resolve load time issues and mobile responsiveness
  4. Prioritizing Tests
    • Used an Impact vs. Effort Matrix to prioritize the most effective CRO experiments
    • Developed a structured testing roadmap
  5. Running Experiments
    • Implemented A/B and multivariate testing using Optimizely and VWO
    • Conducted split testing to compare different versions of product pages
  6. Analyzing & Implementing Results
    • Identified winning variations and deployed successful changes
    • Iteratively tested new hypotheses for ongoing improvement
  7. Reporting & Continuous Monitoring
    • Provided regular performance reports
    • Created real-time dashboards for tracking KPIs

Retention Marketing

Retention marketing was crucial for increasing customer lifetime value (CLV) and fostering long-term brand loyalty. Our strategy included:

Key Components

  • Email & SMS Marketing: Personalized campaigns and automation sequences
  • Loyalty Programs: Points, discounts, and exclusive offers for repeat customers
  • Customer Feedback: Gathering insights to improve product offerings
  • Customer Support: Ensuring a seamless post-purchase experience

Strategic Approach

  1. Segmentation:
    • Targeted messaging based on customer behavior and preferences.
  2. Automations:
    • Implemented workflows for welcome series, abandoned cart reminders, post-purchase follow-ups and re-engagement campaigns.
  3. Personalization:
    • Used customer data for tailored email content, product recommendations and promotions.

By crafting targeted and relevant campaigns, we transformed our email and SMS marketing efforts into valuable touchpoints rather than spam, ultimately enhancing the customer journey and boosting retention rates.

Conclusion

This case study highlights how a well-executed marketing strategy can drive significant e-commerce growth. By integrating performance marketing, conversion rate optimization, and retention marketing, we successfully scaled the brand from $0 to $450K+ in revenue within a year.

Our approach leveraged:

  • In-depth customer insights
  • Advanced marketing tools
  • Data-driven decision-making

These elements contributed to increasing revenue while building a loyal customer base, ensuring sustainable long-term success.

With continuous optimization and a customer-centric approach, we created a scalable and repeatable framework for e-commerce growth, proving that strategic marketing can transform brands into thriving online businesses.