How We Achieved $280K+ in Sales with a 4.51X ROAS in 30 Days Using Facebook Ads.

Every eCommerce brand owner wants rapid growth, but scaling profitably is a challenge. This case study details how we took a brand selling baby and children’s clothing in the U.S. from a 2.5X ROAS to 4.51X, generating over $763,925 in revenue in just three months.

The Starting Point

Before partnering with us, the client:

Made ~$55K/month in sales at a 2.5X ROAS.
Had an average order value (AOV) of $80–$90 with a site conversion rate of 2–2.45%.
Struggled with tracking issues post-iOS update.
Relying on VIP and Facebook Private Groups for 80% of sales, with only 20% from prospecting.
Worked with four different agencies but couldn’t find a sustainable scaling solution.

Our Strategy for Scaling Profitably

1. Research & Testing Foundation

Conducted deep competitor and market research.
Developed a strong customer avatar and tested multiple angles and propositions.
Focused on the brand experience, ensuring creatives resonated with parents.

2. Campaign Structure & Segmentation

We used a dual-framework approach:

Testing Campaigns: Rapid testing of different creatives and audiences.
Scaling Campaigns: Scaling winning ads while maintaining profitability.

We structured our targeting into three key segments:

A) Cold Prospecting

Split campaigns into the top 3 best-selling product categories.
Used interest-based targeting, testing one audience at a time.
Ran Lookalike Audiences (LAAs) at 1-2% for the most relevant reach.

B) Warm Audiences

Retargeted website visitors and social media engagers.
Created custom campaigns for users who interacted but didn’t purchase.

C) Existing Customers (Retention Focused)

Focused on increasing lifetime value (LTV) through targeted promotions.
Used email and SMS marketing to re-engage past customers.

3. Creative Testing & Optimization

Ad creatives play a critical role in Facebook Ads success. Our testing framework included:

Testing 15-20 creatives across 3-5 different audiences.
Focusing on high-contrast close-ups that performed best in initial tests.
Running A/B tests for different creative angles, such as static images vs. video ads.
Leveraged a 1:5 ratio for backup ads (5 ready-to-go ads for every 1 running ad).
Built an “Ads Repository” to store and quickly deploy high-performing creatives.
Prioritized ad copy variations to match different audience motivations.

4. Scaling Strategy

We applied a structured scaling approach:

Vertical Scaling: Increased budgets by 20% every three days on high-performing ads.
Horizontal Scaling: Duplicated winning audiences into new campaigns using CBO (Campaign Budget Optimization) at $100 per campaign.
Creative Testing: Introduced variations of top-performing creatives to sustain scaling.
Retargeting Strategy: Allocated 30-50% of ad spend to scaling and retargeting campaigns.

5. Retention Strategy

Retention was a key part of our strategy, ensuring repeat purchases and sustained revenue growth.

Exclusive VIP Group Access: Created FOMO (fear of missing out) by offering early access to new product launches.
Personalized Email & SMS Campaigns: Used tailored messaging for abandoned cart recovery and post-purchase follow-ups.
Loyalty Programs: Encouraged repeat purchases through exclusive discounts and incentives.

The Results

In 30 Days:

$280K+ in sales with $49K ad spend at 4.51X ROAS.
Customer retention rate jumped to 30% due to optimized retargeting.
Revenue exceeded $763K within three months.

Key Takeaways:

Fast testing and strategic scaling were crucial.
Structuring campaigns with clear segmentation improved performance.
Leveraging community-driven launches significantly increased LTV.

Final Thoughts

Scaling Facebook Ads successfully requires a data-driven approach, creative agility and continuous testing. If you’re looking to achieve similar results, focus on strong brand positioning, precise audience segmentation and high-impact creatives.

Want to implement this strategy in your campaigns? Let’s connect and make it happen!